Rainbow, the advocate and industry leader of Chinese wallcovering market, is committed to creating artistic and healthful residences for middle and upper-class Chinese families through providing our customers with personalized quality wallcovering products under rigorous international quality-control standards, leading the change of lifestyle and the improvement of living quality.
Remarkable Origin
Rainbow Dekor is derived from one of the most renowned and valued brands in home decoration industry of China. As early as 1998, while creating a splendid achievement in laminate flooring industry, Power Dekor commenced to introduce the new-generation wallcovering products from Germany, launching the market cultivation in China. After 10 years of growth, the wallcovering division of Power Dekor group embarked on its independent development with the new brand name of “Rainbow” under the operation of Rainbow Dekor (Beiing) Co., Ltd in 2008, inaugurating the era of Rainbow.
Ambitious Aspiration
Since its inception, Rainbow (the former Power Dekor Wallcovering) has set its corporate goal to make wallcoverings, the highly artistic and personalized home décor products take roots and widely spread nationwide in China. We firmly believe that, with the improvement of Chinese people’s living standard and their spiritual pursuits reaching new heights, subsistence and comfort became incapable of living up to their needs and further expectations for a better live, and the personalized, artistic home decoration is bound to be the general trend of our era.
Practical Work
Only practical work can turn lofty goals into reality. In its inception, Rainbow had introduced the German wallcoverings of classic style to build up people’s recognition of and confidence in applying wallcovering products in home dekor; in the second stage, various styles from Belgium, England, America, Japan and Korea entered our list, enabling our customers to be exposed to distinct wallcovering tastes and traditions; recently, Rainbow has embarked on her own R&D projects, and a successful attempt has been made-- the “Auspicious Cloud” made her debut in August 2008. A series of original designs will be continuously launched so as to better satisfy our customers’ higher, diversified cultural and esthetic requirements.
Professional Operation
By the end of 2008, Rainbow had established five affiliated companies and 370 franchised shops nationwide with rigorous management system under the condition of unified authorization and appearance to ensure that our customers not only have the opportunity to appreciate the most popular as well as classic wallcovering designs and crafts in person, but also the industry-leading professional service from products recommendation to after-service care.
Sharing the Future
We have every reason to believe that, wallcoverings’ revival and popularization in China is the general trend of our time, and we also consider it necessary that all companies in wallcovering industry work together to facilitate its realization. Rainbow sincerely hopes to advance hand by hand with all competitors to promote the development of Chinese wallcovering industry, enabling more and more Chinese families to enjoy the high-grade, personalized life-style.